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Managerial Economics and Strategy (2nd Edition) (The Pearson Series in Economics), by Jeffrey M. Perloff, James A. Brander
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For courses in Managerial Economics.
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A Problem-based Approach that Uses Modern Theories and Real-world Examples
Managerial Economics and Strategy uses real-�world issues and examples to illustrate how economic principles impact business decisions. Emphases on agency and contract theory, managerial behavioral economics, game theory, and pricing are especially valuable to future managers. In-text examples and boxed mini�-cases use actual data to illustrate the use of basic economic models, while Q&As pose important managerial or economic problems and demonstrate a step-by-step approach to solving them.
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The Second Edition has been fully revised and updated to reflect new supply-and-demand curves and include discussions of corporate social responsibility, opportunistic behavior, and innovation. It also features new learning objectives, examples, end-of-chapter questions, and spreadsheet exercises.
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Also available�with MyEconLab�
MyEconLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.
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NOTE: You are purchasing a�standalone�product; MyEconLab�does not come packaged with this content.
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If you would like to purchase both the physical text and MyEconLab search for:
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0134472551 / 9780134472553 Managerial Economics and Strategy Plus MyEconLab with Pearson eText -- Access Card Package
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Package consists of:
- 0134167872 / 9780134167879 Managerial Economics and Strategy
- 013416976X / 9780134169767 MyEconLab with Pearson eText -- Access Card -- for Managerial Economics and Strategy
- Sales Rank: #370931 in Books
- Published on: 2016-01-16
- Original language: English
- Number of items: 1
- Dimensions: 10.10" h x 1.10" w x 8.10" l, .0 pounds
- Binding: Hardcover
- 704 pages
About the Author
Jeffrey M. Perloff is a professor in and chair of the Department of Agricultural and Resource Economics at the University of California at Berkeley. His textbooks are Modern Industrial Organization (co-authored with Dennis Carlton) and Microeconomics. Professor Perloff has been an editor of Industrial Relations and an associate editor of the American Journal of Agricultural Economics. He is currently an associate editor of the Journal of Productivity Analysis and edits the Journal of Industrial Organization Education. A fellow of the American Agricultural Economics Association, his economic research covers industrial organization, marketing, labor, trade, and econometrics. He has consulted with a number of nonprofit organizations and government agencies including the Federal Trade Commission and the Departments of Commerce, Justice, and Agriculture.
Most helpful customer reviews
3 of 3 people found the following review helpful.
Book not a necessary companion to MyEconLab
By UAstudentn
If you are in a course where the only assignments are through MyEconLab- DON'T waste your money on this book! Only because you can access pretty much everything you need through MEL. I didn't once open my actual textbook. I wish I'd saved my money. The assignments on MEL allow you to see how a problem is done, and that is the only way I got through the homeworks and quizzes.
0 of 0 people found the following review helpful.
easy to understand message
By Amazon Customer
This book is extremely dry and difficult to follow. While informative, it is incredibly dense and to just read it won't give a novice in economic terms much knowledge, but will lead to a high degree of frustration. Very little is done to actually convey a cohesive, easy to understand message. This was used in my economics course for my masters program and along with a very unhelpful professor I turned to other online sources to teach myself the material. If you can, do not take a class from a professor willing to use this as learning material.
0 of 0 people found the following review helpful.
Two Stars
By BLAKE
Once you buy the Lab book the digital copy is FREE. Conveniently not stated anywhere. Can I send back??
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